We are looking for a Marketing Head to grow the organization’s reputation as a Fintech company in the market and appeal to a larger audience.
Responsible to develop brand and marketing strategy, manage external and internal communications and companies digital marketing initiatives. Proven experience in performance marketing / digital marketing
Responsibilities include analyzing consumer insights, crafting plans for creative team and developing guidelines to promote the company across various channels.
You should have extensive experience with brand management and a good understanding of the industry.
You will ensure the brand message and tone are consistent across all online and offline channels.
Role & Responsibilities
Gather feedback from sales and analyze consumer behavior to define company’s positioning
Craft differentiation strategy
Create guidelines that define company’s voice both online and offline (including terminology and slogans)
Brief creative team about marketing projects they will be working on
Conduct competitive research
Design promotional campaigns for new products and markets
Develop social media strategy
Assess the performance of the advertising campaigns and events
Analyze market trends and identify new opportunities and challenges